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SC Johnson: Coming clean
As a runner, I’m a fan of GU energy gels, including a flavor called “Tri-Berry.” The ingredients include many things… MALTODEXTRIN (GLUCOSE POLYMERS), FILTERED WATER, FRUCTOSE, GU AMINO ACID BLEND...
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The evolution of laundry detergent
“People are very entrenched in the way they do their laundry,” says Adam Lowry, the co-founder and chief “greenskeeper” at Method. And that’s a problem, as we’ll explain in a moment. Method is an...
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America’s 10 greenest brands?
What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions....
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Ten “green” brands, and the rest of the story
You probably would not think of corporate giants Clorox and Colgate-Palmolive as “green” companies. But they own two of top 10 “green” brands, at least in the eyes of consumers, according to new...
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An “iPod” for the global poor
While we Americans plug an ever-increasing number of gadgets into the wall, about 1.5 billion people in the world, most in sub Saharan Africa and south Asia, live without access to electricity,...
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Glimpsing the future at Net Impact 2010
My favorite conference is Net Impact’s annual gathering, mostly because of the crowd—this weekend, about 2,500 people, most of them MBA students, undergrads and young professionals, gathered at...
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How to “green” a plastic bag
You’ve heard of “carbon offsets”? Get ready for “garbage offsets.” In an effort to make its Ziploc plastic bags as environmentally friendly as possible, consumer-products company SC Johnson has joined...
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Will American consumers ever go “green”?
It’s been another action-packed day at FORTUNE’s Brainstorm Green conference on business and the environment. Lively conversation about the future of coal (it’s not going away), sustainable seafood...
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